About Us
We are obsessed with everything Prone.
At Prone Labs, we specialize in designing innovative products made specifically for stomach sleepers. Our mission is simple: to make proning — lying on your stomach — healthier, more comfortable, and more enjoyable.
Our Story
Prone Labs started with a simple frustration: as stomach sleepers, we could never find products that actually worked for us. Traditional pillows were designed for side and back sleepers, leaving prone sleepers to struggle with pillow stacking, neck twisting, and restless nights.
We decided to change that. Our first product, the Prone Cushion, proved there was a real need for specialized prone solutions. Building on that success, we developed the Prone Pillow ZZZ, the world’s first pillow engineered from the ground up for stomach sleepers — raising over $284,000 on Kickstarter with the support of 1,300+ backers worldwide.
Our Mission
We exist to give stomach sleepers the comfort and recognition they deserve.
- To educate the world about the benefits of proning.
- To design products that solve real problems stomach sleepers face.
- To build a community of people who no longer have to “make do” with products not made for them.
For Proners. By Proners.
What's next
We’re just getting started. Prone Labs is committed to continuous innovation, expanding our product range, and pushing awareness of proning into the mainstream.
Whether you’re a lifelong stomach sleeper or just discovering the benefits, we’re here to make your prone experience better than ever.
4
Years of development
From its conception to production, we spent over 3 years to perfect the Prone Cushion; down to its very last detail.
100+
Design iterations
To create the Prone Cushion exactly the way we had envisioned, over 20+ design interations were made. Every decision we made - from the density of the foam, to the quality of the fabric - was purposeful & mindful.
